What is WERT?
The 'Women Entrepreneurs in Rural Tourism' project, or WERT for short, is a collaborative partnership between eight training institutions and networks from six countries across Europe. The project is supported by the European Union through the Leonardo da Vinci programme, aimed at improving the vocational education systems of Europe.
Aim
The project aims to meet the needs and build the skills of women entrepreneurs involved in rural tourism and crafts and to improve the quality of training provided by the vocational education sector. The project builds on the findings of a previous project called European Rural Tourism Development (ERTD).
Who can it help?
The WERT training programme developed within this pilot initiative is aimed to help the following groups:
- Women entrepreneurs involved in rural tourism, crafts and food production
- Women who wish to enter the sector in order to become economically active and independent
- Vocational training providers to help women entrepreneurs develop the required business skills e.g. Management, Information Technology and Marketing
Timeframe: October 2010 - September 2012
How can it help you?
The WERT training course will be piloted with target groups in partner countries and evaluated. It will then be made available to women entrepreneurs across Europe to help build new skills and jobs in rural economies.
The initiative is intended to help women entrepreneurs to market their products and services more effectively. It will also encourage networking across borders and the sharing of knowledge and European best practice.
Primary Outcomes of the Project
- A needs analysis survey to identify the issues affecting women entrepreneurs in rural tourism, their training needs for business development and the best means of delivering training
- A training package using a variety of innovative learning methods to suit women entrepreneurs including e-learning
- Pilot and evaluation of the training package involving target groups
- An area on our website for networking and marketing across Europe
